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Not Born Yesterday

Rogue Trader

Not Born Yesterday Campaign

‘Not Born Yesterday’ campaign

Neighbours and relatives of elderly and vulnerable people are being urged to join a campaign to crack down on rogue traders and scammers. Mail and telephone scams, rogue trading and doorstep crime happen often across the city, targeting elderly and vulnerable people, and most of the time go unreported.Your friend, neighbour or relative could be a victim of a scam.

Spotting the warning signs and providing support to victims is a key aim of the project. There are several warning signs that indicate a potential scam, including receiving lots of junk letters for mail order products and prize draws, being pestered by cold callers, or being targeted at the door for unnecessary property repairs or gardening work.

The Sheffield City Council-led campaign “Not Born Yesterday” is a collaboration between Sheffield’s Trading Standards and Adult Safeguarding services and brings together a network of partners including South Yorkshire Police, Age UK Sheffield and South Yorkshire Fire and Rescue. (Click for more information about the campaign)

The campaign is delivered through organisations and community groups – using the help of concerned friends, neighbours and relatives – who are best placed to spot the signs of this type of financial abuse and provide an effective and confidential route to refer concerns.


Anyone who has concerns that someone they know may be a victim of scammers or rogue traders should call 03454 040506 or email [email protected]

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